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AI Is Changing How Customers Shop: That Could Be Good News for Small eCommerce Business
Thanks to research by Future Commerce and Cimulate , " The Concierge Economy: Understanding AI's True Role in the Shopping Experience " If you run a small ecommerce business right now, AI probably feels like one more thing you’re supposed to figure out. Between running your business, managing inventory, answering customer emails, and trying to keep up with social media algorithms, the idea that AI is now changing how people shop might feel a little overwhelming. But here’s
Susan Gates
Mar 194 min read


Why We Should Maintain Diversity Without the "DEI" Label
September 2025 Forbes Inc article by WMarketplace CEO, Kate Isler, in partnership with C200 . In 2025, businesses are facing an...
Susan Gates
Oct 8, 20255 min read


How to bring your business to the US market: Anzy Home case study with support from AmCham Ukraine and WMarketplace
To solve recurring problems and solve frequent tasks in modern society, it is customary to seek support from each other and join forces. An example of such associations are business organizations, which in Ukraine deal with a whole range of issues - from personal support for female entrepreneurs, to advocacy for sectoral and industry changes and lobbying for business interests.
Kate Isler
Apr 24, 20254 min read


Kate Isler on Directing Online Shoppers Towards Women Owned Business Through WMarketplace
Money is power, and when you invest money in products and services offered by businesses that align with your values it is a win for you...
Kate Isler
Mar 25, 20254 min read
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